Experienced designer with 6+ years of success improving product experiences across IBM, Xoriant, Kontext, and freelance projects.
Skilled in designing responsive web and mobile interfaces, with a strong focus on enterprise applications. Proven ability to lead user-centered design from concept to delivery, collaborate with global teams, align with design systems, and drive seamless experiences through research, prototyping, and agile workflows.
Recently relocated to Monnickendam. I hold a BSN and a valid work permit in the Netherlands (no sponsorship required).




Ashok had an outstanding year and a great level of understanding about mobile and our challenges. Definitely, you have contributed a lot to the overall success of our product and teams. “I’ve always seen you as the design owner and expert for the Technician app and its extended use cases, the very heart of Maximo Mobile.
Vinicius Garmatz
MAS, Product Manager at IBM

Selected work spanning responsive web, complex enterprise systems, and community platforms—designed with user empathy, design systems, and process leadership in every phase
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Client: Volkswagen, General Motors, Home Depot, Chevron Corporation, and Cardinal Health
Process: Understanding the users' needs, clearly define the problem that needs to be solved, generate a wide range of potential solutions through brainstorming and other creative techniques, design the possible solutions, validate the concepts, high fidelity designs, prototyping, content review, usability testing, design QA, design handover, feedbacks. Also, following the agile methodology during design process.
Solution: By improving the existing UX flow for Maximo Mobile Technician app and introducing new features in Mobile Maximo application: Crew management, Timesheet, improving the existing work execution of the Technician (our persona).
Outcomes: After redesign, 85% of technicians completed the ‘accept, reject and reassign WO’ flow in under 45 seconds—down from 2 minutes. Enhancement on other flows also help the Technician to complete the report, material request, taskcompletion more efficiently.
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Client: Adidas, AmerisourceBergen, Fossil, Greenworks, Home Depot, Lenovo, and Scotiabank
Process: Understanding the users' needs, clearly define the problem that needs to be solved, generate a wide range of potential solutions through brainstorming and other creative techniques, design the possible solutions, validate the concepts, high fidelity designs, prototyping, content review, usability testing, design QA, design handover, feedbacks. Also, following the agile methodology during design process.
Solution: We resolve these 4 pain-points to enhance the experience:
1. Create user groups to manage users having similar kinds of applications and permissions.
2. We centralized the user accesses and permissions within SCBN hub.
3. Admin can select multiple users and can move/add them to different groups.
4. Whenever a user is added to a group or any chance have been done , the admin is notified.
Outcomes: After redesign, we are created a simplified and consolidated user access management across different application in SCBN (Supply Chain Business network) hub.
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Client: Xoriant employees
Process: Understanding the employees which may vary widely in age, tech skills, and job functions (engineers, HR, managers, etc.). Design a clean dashboard (Nominee, Category, Justification), Enhance the existing Design System, Match the Xoriant brand identity (colors, fonts, logos) so employees feel connected to the organization, Ensure designs are WCAG-compliant (contrast, font size, keyboard navigation). Involve the designers, Developers, HR, Managers for time to time feedback on the designs.
Solution: Tracks employee engagement, training progress, and productivity through All Hand Meet (ALM) web portal. Also, identify the skills of the employee through Skill Search portal and mitigate the risk through Risk Management application (RMA) within the organisation.
Outcomes:
Improved employee experience → smoother access to services, less friction.
Higher productivity → less time wasted finding information or contacting multiple departments.
Cost savings for the company → automation reduces manual work for HR/IT/admin.
Stronger engagement & culture → employees feel more connected and recognized.
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Client: Gram Panchayat
Process: It begins with research and discovery to understand user needs, followed by wireframing and prototyping to map out user flows. The design then moves to high-fidelity UI development, with usability testing and iteration to refine the experience. Finally, the project includes design handoff and feedback incorporation, using tools like Figma, Adobe Illustrator, Miro, and After Effects throughout.
Solution: Allowing users to monitor daily, weekly, and monthly consumption; notifying users of unusual usage to prevent wastage; providing visual data to help users understand and optimize consumption; Tracking water bills and payments within the app, offering guidance on conserving water.
Outcomes:
The app helps users manage water efficiently, save costs, and adopt sustainable habits.
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Client: Government of Madhya Pradesh, India
Process: Empathize (Understanding the users, User stories, User Persona), Define (Identify the user needs, define the problem), Ideate (Lo-fi, task flows), Prototype (mid and high fidelity), Validation (test prototypes).
Solution: Through mobile application, bring best parenting practices and provide the platform to build a community of parents that are well informed and equipped with right language, strategies and knowledge related to their child's developmental needs.
Outcomes: The mobile application enables both parents and children to access engaging educational videos that support holistic child development. In addition, the built-in quiz section helps parents enhance their own knowledge while actively participating in the learning process. Parents can share quiz scores with friends, track their rankings on a leaderboard, and review detailed report cards showing their child’s study progress and performance. Based on scores and ranks, parents earn points that can be redeemed for items available within the app.
Skills Developed
1. Expertise in building and maintaining Design Systems.
2. Strong experience in B2B and complex technology environments.
3. Highly self-motivated, able to work independently as well as collaboratively with cross-functional teams.
4. Skilled in solving key problems through creative ideation.
5. Positive attitude with an empathetic and holistic approach to design.
6. Hands-on experience with Agile (Scrum) and Lean methodologies.
7. Proficient in creating wireframes, prototypes, and high-fidelity designs; open to feedback, user testing, and experimentation.
8. Business-level proficiency in English.
Out of work...
Beyond work, I love reading books to expand my knowledge and skills. I also have a deep interest in Indian Classical Music. Since 2011, I've been practicing Sahaja yoga meditation, and I actively help conduct free meditation sessions worldwide - both online and offline. You can learn more about it at www.sahajayoga.org.in.
Feel free to connect with me on +31 6 861 316 74 or reach me via email at jdhdharia1712@gmail.com

I recently started writing a personal blog to share my knowledge.

Crazy eights brainstorming is a creative thinking technique that can be used to generate ideas for anything from solving a problem to developing a new product. The basic premise is simple: each person writes down eight ideas in eight minutes.

Human-centered design (HCD) is a problem-solving approach that prioritizes people's needs, experiences, and requirements to create effective, efficient, and satisfying products, services, and systems
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Designers often juggle multiple tools to get work done efficiently. What if you could supercharge your Figma workflow with just a few plugins? Here’s how 8 essential plugins — plus smart workflow habits — can save you hours and improve your designs.
Learning music and painting early in the morning enhance my creativity



My best books are stocks that help me to enhance my knowledge.

Chris Anderson

Adam Greenfield

Donald Miller

Wes Bush

Don Norman

Austin Kleon
On weekends, I generally spend time conducting meditation sessions.

Jun, 2022 - July, 2022

On International Yoga Day 2023

Nov, 2023 - Dec, 2023